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Igniting Customer Connections: Fire Up Your Company’s Growth by Multiplying Customer Experience and Engagement

Igniting Customer Connections: Fire Up Your Company’s Growth by Multiplying Customer Experience and Engagement

A big part of a change effort is envisioning how your organization’s changes will impact external customers. Frawley examines how the consumer landscape is changing, and provides suggestions on how today’s marketers can think differently about meeting their customers’ rapidly changing expectations.

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by Andrew Frawley, Wiley 2014